Propellion Labs

Strategic business storytelling for higher ROI

Enhance reputation, grow revenue, and foster lasting customer relationships through our storytelling expertise.

L.I.F.T

We Listen, Ideate, Filter, Test

For driven marketers, founders and business leaders who recognise there's an opportunity to continuously improve their marketing efforts and drive further growth, our L.I.F.T Marketing framework is a robust methodology that we use to collaborate with you and focus on your unique requirements that helps us propel your business beyond its true potential. We're in it for the long haul, no short term gains here!

Listen

First, through workshops, we learn about your best campaigns and your worst, we understand why you and your employees turn up at work and why your customers love you and your competitors don't, but most importantly, we hear everything you say and everything you don't.

Ideate

Then we jet off to our secret labs to analyse, mix and debate the good, the bad and the lessons learnt.

Filter

After some blood, sweat and tears, we extract the essence of your business, filtered down to the minutest detail, whether for a revenue generating campaign, new product launch, high impact creatives or a re-imagined website, complete with SEO strategy.

Test (measure, learn)

We collaborate with you and your team to iteratively improve and optimise campaigns, products or strategies using a data-driven approach.

Services

The success of your business is dependent on creating clarity & alignment, be it in sales, marketing, product development or people strategies. We help you uncover valuable opportunities and prioritise tangible action points and execute what’s needed to be done to propel your business forward.

Strategy

Actionable strategies to attain sustainable growth for your business

B2B Product/Service Strategy
B2B Marketing Strategy
B2B Lead Generation Strategy
Brand Strategy
Digital Strategy
CX Strategy
Customer Purchase Journeys
Employee Engagement Strategy
Employee Skills Alignment

Design

Customer Centric Design to distinguish your offering

Digital Product Design
Website & Online Presence
Sales Storytelling & Pitches

Branding and Communication

Enhance reputation, grow revenue, and foster lasting customer relationships through our storytelling expertise.

Brand Identity
Go-to-market planning
Account Based Marketing (ABM)
Integrated B2B campaigns
Digital marketing campaigns
Content, PR and activations
Video production

Innovation

Future-proof and stay ahead of changing market dynamics with with our tailored solutions

B2B Marketing & Sales Efficiency
Digital MVP's
Rapid Prototyping
B2B Product/service transformation
B2B Channel Expansion
Sales pipeline velocity

HR Advisory and Transformation

Attract and retain talent with our people-centric and business aligned HR solutions

Strategic Workforce Planning
Enterprise Skills Taxonomy
Enterprise Skills Management
Enterprise Skills Gap Analysis
Team Skills Visualisation
Skill & Competency Matrix
Employee Certification Tracking
Interactive Org Charts
Efficient Team Building
Engagement Led Productivity
Talent Marketplace Development
Recruitment & Talent Acquisition